Reinventing the Everyday: The Fionalila Way
Welcome to Fionalila, your premier destination for creative exploration and innovative solutions. Fionalila is a creative playground where everyday things, both tangible and intangible, are reimagined and redesigned to enhance usability.
![mission-icon](http://fionalila.com/wp-content/uploads/2024/02/mission-icon.png)
![fionalila design thinking 3](http://fionalila.com/wp-content/uploads/2024/02/fionalila-design-thinking-3-e1708575323861.jpeg)
![fionalila design thinking 2](http://fionalila.com/wp-content/uploads/2024/02/fionalila-design-thinking-2-e1708575338384.jpeg)
![fionalila design thinking 1](http://fionalila.com/wp-content/uploads/2024/02/fionalila-design-thinking-1-e1708575349453.jpeg)
What we do
At Fionalila, our focus is clear – to improve the usability of products and systems.
From tangible physical objects to intangible software applications, we dive deep into the ‘why’ behind their existence and explore how these can be reshaped for the better. Our process involves observing, contemplating, and engaging in the relentless pursuit of creating better experiences. We, as artists, engineers, and thinkers, collaborate across disciplines to push the boundaries of what is possible
Why we do it
There are two main reasons that drive our passion.
Number one
![no1](http://fionalila.com/wp-content/uploads/2024/02/no1.png)
A Quest for understanding
First, exploring the “why” behind things is inherently fascinating.
number two
![no2](http://fionalila.com/wp-content/uploads/2024/02/no2.png)
The “Why” Journey
the journey of satisfying our curiosity about “why” and transforming it into innovative forms is our destiny.
OUR MISSION
![mission-icon](http://fionalila.com/wp-content/uploads/2024/02/mission-icon.png)
who are we
Inspiration Executioners
![team-eddie](http://fionalila.com/wp-content/uploads/2024/02/team-eddie.png)
Eddie L.
30 years of embracing strangeness.
Ph.D. EE @ Texas A&M University at College Station.
![Team-Chris](http://fionalila.com/wp-content/uploads/2024/02/Team-Chris.png)
Chris L.
20+ year soju lover, guitarlist.
Game designer with Engineering background.
![team-michelle](http://fionalila.com/wp-content/uploads/2024/02/team-michelle.png)
Michelle H.
translates trends into timeless designs
Alumi @ The École supérieure des arts et techniques de la mode(ESMOD).
![Team-jen](http://fionalila.com/wp-content/uploads/2024/02/Team-jen.png)
Jennifer L.
Digital Artist
Class of 2026 @ Parsons School of Design.
Inspiration Contributors
![team-kenny](http://fionalila.com/wp-content/uploads/2024/02/team-kenny.png)
Kenny Y.
Keep calm and relex
Full stack developer
![Team-jen](http://fionalila.com/wp-content/uploads/2024/02/Team-jen.png)
CM Lee
movie enthusiast
M.S ME @ Seoul National University
![team-marco](http://fionalila.com/wp-content/uploads/2024/02/team-marco.png)
Marco L.
A snowboarder
Ph.D. @ MIT Media Lab.
![team-brandon](http://fionalila.com/wp-content/uploads/2024/02/team-brandon.png)
Brandon J.
Serial entrepreneur
Alumi, Y-combinator
![team-yoona](http://fionalila.com/wp-content/uploads/2024/02/team-yoona.png)
Yoona C.
Design thinking speicalist
Alumi, Hyper Island London
![team-jaeryung](http://fionalila.com/wp-content/uploads/2024/02/team-jaeryung.png)
Jaeryung L.
made with precision
Full stack inventor
![team-sean](http://fionalila.com/wp-content/uploads/2024/02/team-sean.png)
Sean N.
Creativity booster
Full stack developer
![team-irene](http://fionalila.com/wp-content/uploads/2024/02/team-irene.png)
Irene L.
Why into tangible.
Industrial Designer